Lighting industry in China compared with developed countries, this is just beginning, illume can be divided into indoor lighting and outdoor lighting; Outdoor lighting, in addition to road lighting and can be divided into industrial traffic lighting, such as terminals, railway stations, airports, public works and construction sites and other places of lighting; Sports lighting, such as various kinds of sports venues, such as the football field, tennis courts, shooting range, golf courses and other lighting; Other building outdoor lightings, such as gas stations, sales field, billboards, office lighting, as well as the appearance of the building lighting.

Industry at present because of not enough specification, cause now many lighting engineering design and construction are not done by professional lighting company, big to small construction companies to advertising lighting engineering companies are doing, and received project of LED manufacturers, the design institute to find construction team to do, and even have not design it directly to build team do everywhere, because of these, lead to many lighting projects do not meet, is not reasonable. Lighting industry in the national policy vigorously support, also with the gradual improvement of the urbanization level in our country and the rapid development of power industry, the industry has a larger difference. Industry want to more rapid healthy development also need to do a lot of work. Enterprises to develop in such an environment is more worth thinking about.

The author thinks that, lighting enterprises want to grow up in such an environment, have to do is, points out their want what role in the industry, how to do can you get it ready, to the lasting development and also need to do something, if you can do this enterprise is the survival and development.

Market like battlefield, chaotic hero, good, when you start clearing lighting industry, as long as you find their own position, and alignment with the target, you will succeed in half. Many lighting industry classification, first of all enterprises have to do is find themselves can be suitable for the classification of niche market first, highly focused industry, brand image, improve industry a thing well done.

First segment of the market, has two meanings, first, the "first" than a "better", because people only remember who was the first in heart; "Fast" is more important than "good", in the era of rapid development, will always be better, the era of fast fish eat slow fish, head start, more is king, the pursuit of perfect person more difficult to achieve the success of the other shore. For segmentation, especially the growth of industry, the classification is not perfect, the consumer demand is diversified, products and services will present the trend that constantly subdivision, find suitable for their own advantage, become a subdivision industry "first", as the first rule of China's qin shihuang, the first female emperor wu zetian, let people have to remember them.

Highly focus on industry, market competition is the most powerful weapon focus all your energy on a little or a concept. Many industry leading companies do good because they only do one thing, such as Pepsi, do drink, Microsoft is only software, etc. As long as have a simple concept, to protect its position in the market, this is the industry brand, if the concept is unique to you, that the market is yours.

Found the role, they want to think about how to do, besides completes the brand reputation, enterprise should make more brand estimation and model ShaGuaHua, fool standardization, copy to pass down, enterprise to thrive. When has the brand concept, need a replicable model, such as Pepsi, KFC, wal-mart and other marketing model, according to the pattern around the form. Model market success to reduce costs and promote corporate groping around the cost. Lighting projects across the country, everywhere, all the special nature of the industry, let it not like product promotion, and lighting companies want to grow up will have to find suitable for their own marketing mode, the enterprise's technology and engineering management experience summed up a set of standards, to peer or colleague across the country with the help of you can complete a project.

In the growth of industry, innovation is necessary. According to the industry standard of measuring, can only be called when the market penetration rate reached to 10% of a new product "take off", but the led lighting lamps and lanterns of penetration of the Chinese market is only about 2%. Space is very big, under the support of government policies, LED products r&d, innovation boom can be seen everywhere. As users of led products in the lighting company how to embody the innovation?

Group chairman, said Mr Zhang Jingzhong remember the industry innovation is a new thinking, new inventions and new described as a conceptual process characteristics, it is need to cost a lot of brain cells is expected loss of process, not everyone can do, but, the innovation a lot easier, lighting enterprises should seize the micro innovation create with this concept. Lighting engineering, not only can product innovation, and can also design, the construction can also be, even in the after-sales service also can according to owner's requirements in terms of innovative service, these are to enhance their competitiveness, the source of enterprise sustained development. As a veteran of the lighting industry, with many lighting technology patents Zhang Jingzhong zhang dong, he lead the business should be benefit a lot.